Marketing and Branding Specialist – Trondheimsregionen, Trondheim kommune
Sales, retail and retail trade Markedsføring og reklame(2 weeks ago)
Job Description
Published 22-04-2024
Deadline: 10-05-2024
Marketing and Branding Specialist
“Greater Trondheim region” (Trondheimsregionen) is strengthening its strategic branding and marketing efforts towards international target groups. In order to showcase the region as an attractive place to work and invest in, two strategic initiatives are being launched and strengthened in 2024: The full implementation of a regional City Brand, including a brand new information and communication platform (Trondheim.com), and “WorkinTrondheim”.
“WorkinTrondheim” is an ambitious Talent Attraction Management program dedicated to fostering a vibrant and inclusive work environment in Greater Trondheim region. Our mission is to attract, retain, and support international talents and professionals from diverse backgrounds, contributing to the growth and prosperity of businesses, research- and educational institutions and the local community.
In order to implement these strategic initiatives, Greater Trondheim region is looking to strengthen the team with enthusiastic and creative people!
We are recruiting to the following positions that will work closely together – Program Manager for “WorkinTrondheim” and a Marketing and Branding Specialist (this listing).
Job description
- “The Greater Trondheim Region” is developing a cohesive brand to boost the region's reputation, directly targeting the attraction of skilled talent and underscoring the compelling advantages of relocating, visiting, and investing in the area.
- This goal mandates the collaboration of the region’s businesses, residents, cultural institutions, public organizations, and community groups, using the new brand.
- An important element of this strategy is the launch of a new Trondheim.com/Trondheim.no website, complemented by dedicated social media channels.
- Strategic planning, cooperation, and the production of captivating content and campaigns are important to the successful implementation and promotion of the city brand and its digital presence.
- What you will be doing to make a difference:
- Create strategies for launching and promoting the City Brand and WorkinTrondheim.
- Increase awareness about Greater Trondheim region as a career destination.
- Create compelling content for various channels, including social media, email newsletters, and website.
- Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
- Collaborate with different stakeholders in the region to create engagement and involvement in implementing the City Brand and WorkinTrondheim
- Monitor and analyze key metrics to measure the effectiveness of marketing efforts and optimize strategies accordingly.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in marketing and branding, preferably in a digital environment.
- Creative and analytical skills.
- Excellent communication abilities.
- Proficiency in digital marketing tools and platforms.
- Proven experience in and motivation for content creation
- Fluency in English is required. Some capabilities in Norwegian will be an advantage.
Personal skills
- Innovative Thinker: You thrive on generating fresh ideas and are always looking for new ways to captivate audiences and differentiate our brand.
- Adaptability: In an environment where you are part of shaping new initiatives, you can pivot quickly and effectively. The possibility to work both strategic and operational/hands-on, long term and short term is appealing to you.
- Team Player with Strong Relationship-Building Skills: You not only enjoy collaborating with diverse teams internally but also have a knack for establishing and nurturing relationships externally. Whether it's liaising with external partners, influencers, or industry stakeholders, you understand the importance and the value of networking and leveraging connections to drive brand success.
- Passion for Learning: You're eager to stay ahead and continuously develop your skills to drive success.
- Resilience: You're not deterred by challenges but see them as opportunities to innovate and overcome obstacles. You are self-driven.
We offer
- Employment contract until 31.12.2026, with possibilities for extension.
- Opportunity to make a significant impact in shaping the branding and positioning of Greater Trondheim region.
- Collaborative and inclusive culture that values creativity and innovation.
- Competitive compensation package with room for growth and advancement.
- Flexible work arrangements and a supportive team environment.
If you are passionate about marketing, branding, and making a difference in the Trondheim community, we want to hear from you! Join us in shaping the future of WorkinTrondheim and empowering individuals to find their dream careers.
Kontaktinformasjon
Bård Eidet, Leder, 91695790
Arbeidssted
Munkegata 1
7013 Trondheim
Nøkkelinformasjon:
Arbeidsgiver: Trondheim kommune
Referansenr.: 4772941247
Stillingsprosent: 100%
Engasjement
Sluttdato: 31.12.2026
Søknadsfrist: 10.05.2024
DIVERSE INFO
| Arbeidsgiver | Trondheimsregionen, Trondheim kommune orgnr: |
|---|---|
| Kort om arbeidsgiver |
Åpen – kompetent – modig Trondheim kommune er landets tredje største kommune, og Norges største arbeidsplass nord for Dovre med om lag 15 000 medarbeidere. Sammen jobber vi for å gi byens innbyggere gode helse- og velferdstjenester, oppvekst- og utdanningsmuligheter, kultur- og fritidstilbud og et godt bymiljø. Vi er stadig på utkikk etter nye, engasjerte og motiverte medarbeidere. Trondheim kommune er en framtidsrettet og moderne arbeidsgiver som samarbeider med byens forsknings-, universitets- og høgskolemiljø. Hos oss finnes det spennende karrieremuligheter innen en svært bredt spekter av fagfelt. Mange av våre medarbeidere har hatt et langt og variert karriereløp internt i organisasjonen. Les mer om Trondheim kommune på vår hjemmeside og siden “Jobb hos oss”. Trondheim kommune legger til rette for mangfold, og våre ansatte skal gjenspeile byens befolkning. Vi oppfordrer kvalifiserte kandidater til å søke uansett alder, kjønn, funksjonsevne, seksuell orientering, religion, etnisitet, eller hull i CV-en. Trondheim kommune tilrettelegger arbeidsforholdene så langt det er mulig. Attester, vitnemål og vedlegg må legges ved søknaden. Vi oppfordrer til å benytte Vitnemålsportalen. Utdanning gjennomført utenfor Norge må være godkjent av NOKUT, og godkjenningen må dokumenteres. Vi gjør oppmerksom på at søkere føres opp på offentlig søkerliste. Det kan søkes om anonymitet, men det må foreligge særskilte omstendigheter for å få innvilget unntak, jf. Offentleglova § 25. Gyldig politiattest må fremlegges der det er påkrevd. Vi gjør oppmerksom på at det ved behov vil gjennomføres bakgrunnssjekk. |
| Webside | http://www.trondheim.kommune.no |
| Bransje | Salg og service |
| Yrke | Markedsføring og reklame |
| Sted | TRONDHEIM (Adresse: Munkegata 1 Postnr: 7013) |
| Stillingstype | Prosjekt Heltid Antall stillinger: 1 |
| Sektor | Offentlig |
| Krav | Unknown |
| Tiltredelse | Unknown |
| Søknadsfrist | 10-05-2024 |
